Logos, Brand Identity & Brand Extensions
Brady Solutions, a leading global manufacturer of dry and powdered food products since 1964, wanted to do something they’d never done before – leverage their in-house manufacturing capabilities to launch a house brand for the wellness category. Typical business for Brady includes partnering with household names such as McCormick, Country Time, Kool-Aid, Kraft Heinz, Hersey’s, General Mills, and Lipton, to manufacture powdered food products.
This new line of collagen products would be named Klerely 360 and would be targeted towards the health-conscious, female consumer.
Brady’s in-house marketing team partnered with me to create the brand design, packaging, and brand extensions.