Logo, Brand Identity, & Packaging Design
![](https://freight.cargo.site/t/original/i/7c3573f5e50e81b0be7cf6808992f3a889adfb75b7a9f4f138d8dea2f0faa09b/KE-Logo2x.png)
![](https://freight.cargo.site/t/original/i/f6df1040098ff401772e03de9671a7aef13f9a36397fe0973ef4d126bb33d61c/Kristin-Ess-01-wider.png)
Kristin Ess Haircare was one of the first influencer-based product launches and has been a huge success. The brand launched at Target in 2017. I was responsible for designing the initial SKU assortment which included logo design, color palette, packaging, and retail shelf design.
![](https://freight.cargo.site/t/original/i/54fc4a7ab45c528b2fc0878f5d01b6a83ef4ff94b7f151352da84f62a7cc9b95/KE-022x.png)
![](https://freight.cargo.site/t/original/i/78c1cf60df4fe48db6360a410955dac3a7569fb6b675dadebd288a2a2c752c1a/KE-3-products.png)
![](https://freight.cargo.site/t/original/i/7575819e814ec79d7ece64e4e65282ac7b7af14d6e12fcd8e6491e314cd21081/KE-header.png)
![](https://freight.cargo.site/t/original/i/c807806da1ab52f5100b699db6d8eca6abd6546e7afa73aa60efbc3a79dbb065/Kristin-Ess-Hair-Styling-Products-2.jpg)
![](https://freight.cargo.site/t/original/i/87be75f315883cbe55683b2f055ef89a8b384f1465585c3bd318a151283c8741/KE-05.jpg)