Brand Identity Concept & Design
Ryan Cox wanted his real estate investment business to convey the personal, first-class experience that he delivered to his clients, thus Founders Grove Capital became Ryan Cox Investments. In evolving the brand I knew we shouldn't completely lose the tie-in to the old redwoods around San Francisco where the company started and which were an integral part of the original branding.
Thus, Founders Grove Capital became Ryan Cox Investments. A brand elevated in its simplicity while staying ‘rooted’ to its history. Redwoods not only became design elements, but they were also metaphors for the kind of security his investment clients expect.
CONCEPT ONE: THE OAK
The Oak is an identity concept firmly grounded in tradition and a more conservative aesthetic. There is an appreciation for what is familiar and trusted.
CONCEPT TWO: THE ASH
The Ash is a more playful and light-hearted approach rooted in the idea of a legacy lifestyle. Not wanting to belabor the obvious, speaking to this lifestyle requires a more tongue-in-cheek and sophisticated, less direct approach.
CONCEPT THREE: THE EVERGREEN
Lastly we have the sleek, modern and sophisticated Evergreen. It represents the experienced, old establishment European and International markets with cosmopolitan tastes and minimal, modern design.
The client chose The Evergreen with some logo elements which were presented with direction one, The Oak.