Naming, Logos, Brand Identity & Brand Extensions
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Camp Tin Box is an RV and camping resort in the Adirondacks of upstate New York. The new owners of the property approached CC & Co Studio to help them with a rebrand of this former Jellystone property. While the old Yogi bear themed branding was family friendly, it lacked a connection with today’s children.
The campground didn’t start off as a Jellystone property (this hand-off happened later in the 90's) and it was built in 1969, the same year that the Jellystone franchise was founded. This happy coincidence meant that we had a nice way to tie-in both the history of the property and the Jellystone heritage by rooting the new identity in this late 60’s, early 70’s aesthetic.
CC & Co Studio’s copy team developed a new name which is a tongue-in-cheek reference to the RV lifestyle, “tin-boxers”. A lifestyle which had its initial peak popularity in the early 70s, and recently again during the pandemic as folks were looking for safer ways to vacation.
We made a special emphasis to maintain the relatable, family friendly vibe with elements that could translate to many different formats: social, web, merch, advertisements, in-room hospitality pieces, and embroidered patches for the kids.
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![](https://freight.cargo.site/t/original/i/eaa652fb8422e2de5d0b4aefc5ef8560f88257772a22a5e5cfa6c0177b0d9d59/Camp-Tin-Box-Canvas-Tote-Bags.jpg)
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![](https://freight.cargo.site/t/original/i/19ddffb793f623baea518167a20cf1d6ae97bdb7e06e4a637ded3acf9d02826d/camp-tin-box-billboard-sign.jpg)
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