Logos, Brand Identity & Brand Extensions

WildKind makes it possible for companies to package their goods in compostable and recyclable flex-packaging. They're proud to be delivering a solution that's a win for the planet and a win for everyone. CC & Co Studio was approached by WildKind to create the logo, brand identity, and some brand extensions for their launch. The client knew they  wanted something that resonated with their core values, values which we also were aligned with, making the work that much more meaningful: Practice Kindness, Build Trust, Helpful Progress, and Showing Courage. These ideals became the basis for the brand personality and visual identity rooted in a concept that we called "The Rebel Heart".

The WildKind logo is hand-drawn and designed to evoke the rebel spirit of the late 60’s. Sgt. Pepper meets Wes Wilson vibes.

As a counter to the logo, a compact and elegant typeface called Grifinito was used for headlines and display and the floral pattern and deconstructed floral bunches are used throughout the identity to maintain a the playfulness and whimsy.