Logos, Brand Identity & Brand Extensions

The Client, two sisters from Nashville and beverage industry veterans, partnered with CC & Co Studio to create an umbrella brand for their new beverage company, which would come to be called Matriarch Beverage Co. as well as the identity, packaging and collateral design for the first product under the umbrella called A | Dash (a reference to “just a dash of adaptogens”). The new identity for both would need to feel cohesive and appeal to a 25-35 year old female demographic whose main concerns include health, wellness, social responsibility, and products that help support a balanced lifestyle.