Brand Identity, Brand Extensions, & Photo Art Direction

A partnership between Walgreens and Maesa, in collaboration with actress Eva Mendes, Circa was created as a line of professional color cosmetics, which would appeal to the varying needs of a multi-cultural market, distributed exclusively at Walgreens stores nationwide.

My roles were brand identity design, design of the launch lookbook, digital extensions, retail shelf line, and product photography art direction.

The Moodboard

Brand Photography